Design with emotion in mind
Visceral Design: http://www.welovead.com/en/works/details/cf6whppwh
This photo is a visceral design because it demonstrates danger avoidance and fundamental survival needs of being a pregnant mother and getting an abortion without listening to the voice of your baby that hears your heartbeat and have a connection with your child. However, you lack responsibility of being a mother to raise a child you rather take your baby life away by killing it. When your child doesn't have a voice to speak to fight for their dearest life. For example, the advertisement shows a black skin woman with braided hair that focuses on the sides of her face with a newborn baby position downward on her ear like the inside of her womb but placed in her earlobe. This is fundamental because it shows the risk and life sacrifice mothers take to have emotional breakdown surgery to end another human being life without their consent. In other words, the ad is against abortion and promote counseling to educate future moms to make a wise decision.
Behavioral Design: http://www.welovead.com/en/works/details/3b2whppEm
This image represents behavioral design due to must-have qualities of a product like a cradle the child was having a temper tantrum and wants to break free from a timeout in the crib so he or she has strong strength to bend the crib bars to have a delicious snack of Heinz kids juice. This advertisement is fundamental because of its brand juice Heinz makes children go crazy to do things out of the norm like bending bars to escape the crib to still enjoy the fun of playing and snack makes a happy kid to not misbehave. On the other hand, if you give your child his or her favorite snack they will not act out towards you on timeout.
Reflective Design: http://www.welovead.com/en/works/details/1a9whowzi
This photograph is reflective design because of its approach towards human being is creating a lot of food waste and not making a better solution to have a certain portion of food instead of throwing out they can give leftover food to unfortunate families to eat a decent meal to prevent garbage waste of full trash cans. This is fundamental because it will benefit other lower class families, in the long run, to share your food to help people out of hungry it takes everyone to make a difference even at the dinner table.
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